{"id":14761,"date":"2026-07-21T13:24:57","date_gmt":"2026-07-21T11:24:57","guid":{"rendered":"https:\/\/sbunker.org\/?p=14761"},"modified":"2026-07-21T14:19:52","modified_gmt":"2026-07-21T12:19:52","slug":"perdorimi-i-tiktok-ut-nga-mediat-e-kosoves-sfida-dhe-mundesia-ne-epoken-e-informacionit-te-shpejte","status":"publish","type":"post","link":"https:\/\/sbunker.org\/en\/disinfo\/perdorimi-i-tiktok-ut-nga-mediat-e-kosoves-sfida-dhe-mundesia-ne-epoken-e-informacionit-te-shpejte\/","title":{"rendered":"P\u00ebrdorimi i TikTok-ut nga mediat e Kosov\u00ebs: Sfida dhe mund\u00ebsia n\u00eb epok\u00ebn e informacionit t\u00eb shpejt\u00eb"},"content":{"rendered":"

Fragmentimi i audienc\u00ebs n\u00eb disa media sociale i shtyn\u00eb edhe mediet t\u00eb jen\u00eb aktive n\u00eb media t\u00eb ndryshme sociale.<\/span><\/i><\/p>\n

Ndryshimet e m\u00ebnyr\u00ebs s\u00eb konsumimit t\u00eb informacionit n\u00eb shoq\u00ebri kan\u00eb ndikuar shum\u00eb q\u00eb mediet t\u00eb zhvillojn\u00eb strategji t\u00eb ndryshme t\u00eb investimit n\u00eb media sociale. Viteve t\u00eb fundit shohim nj\u00eb trend n\u00eb rritje t\u00eb pranis\u00eb s\u00eb mediave kosovare n\u00eb TikTok. Ky \u00ebsht\u00eb nj\u00eb veprim q\u00eb po e b\u00ebjn\u00eb edhe media t\u00eb tjera t\u00eb m\u00ebdha bot\u00ebrore. <\/span>Instituti i Reuters-it parashet<\/span><\/a> q\u00eb TikTok-u t\u00eb jet\u00eb platforma e dyt\u00eb, pas YouTube, q\u00eb media do t\u2019i prioritizoj\u00eb gjat\u00eb vitit 2026 p\u00ebr m\u00eb shum\u00eb v\u00ebmendje dhe investim. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, ky Institut n\u00ebnvizon prioritetin n\u00eb rritje t\u00eb medieve q\u00eb t\u00eb kuptojn\u00eb m\u00ebnyrat p\u00ebr t\u00eb arritur audienc\u00ebn duke p\u00ebrdor\u00eb veglat e inteligjenc\u00ebs artificiale.<\/span><\/p>\n

Gjeneratat e reja p\u00ebrve\u00e7se jan\u00eb larguar nga mediat tradicionale, televizion apo radio, gjithashtu po largohen gjithnj\u00eb e m\u00eb shum\u00eb edhe nga portalet sepse informacionin m\u00eb s\u00eb shumti e marrin n\u00ebp\u00ebrmjet mediave sociale. Rrjedhimisht, n\u00ebse mediat nuk jan\u00eb n\u00eb platformat ku gjendet audienca e re, at\u00ebher\u00eb ato rrezikojn\u00eb t\u00eb humbin kontaktin me nj\u00eb pjes\u00eb t\u00eb r\u00ebnd\u00ebsishme t\u00eb publikut. Prandaj, prania n\u00eb TikTok apo media tjera sociale nuk duhet par\u00eb vet\u00ebm si nj\u00eb mjet q\u00eb rrit shikueshm\u00ebrin\u00eb, por si nj\u00eb nevoj\u00eb p\u00ebr t\u00eb p\u00ebrmbush\u00eb misionin informues n\u00eb nj\u00eb mjedis digjital q\u00eb po ndryshon me shpejt\u00ebsi. Gjithashtu, audienca e re n\u00ebse nuk ka informacione t\u00eb verifikuara dhe t\u00eb p\u00ebrgatitura profesionalisht n\u00eb k\u00ebto platforma, at\u00ebher\u00eb rrezikon t\u00eb mbetet e ekspozuar kryesisht ndaj p\u00ebrmbajtjeve t\u00eb pasakta apo, edhe dezinformuese. Kjo \u00ebsht\u00eb arsyeja kryesore pse media dhe gazetar\u00ebt duhet t\u00eb jen\u00eb n\u00eb TikTok, q\u00eb t\u2019iu ofrojn\u00eb t\u00eb rinjve informacionet p\u00ebr t\u2019i mbajtur ata mir\u00eb t\u00eb informuar, edhe duke konkurruar me burime t\u00eb tjera q\u00eb nuk kan\u00eb rregullat dhe standardet e nj\u00ebjta t\u00eb pun\u00ebs. Pra, TikTok-un nuk duhet par\u00eb vet\u00ebm si nj\u00eb platform\u00eb arg\u00ebtimit, por tashm\u00eb \u00ebsht\u00eb nj\u00eb hap\u00ebsir\u00eb e r\u00ebnd\u00ebsishme ku sidomos gjeneratat e reja marrin informacionet kryesore p\u00ebr at\u00eb se \u00e7ka ndodh\u00eb n\u00eb rrethin ku ata jetojn\u00eb.<\/span><\/p>\n

Studimet e fundit tregojn\u00eb p\u00ebr rolin n\u00eb rritje t\u00eb TikTok-ut n\u00eb shp\u00ebrndarje t\u00eb lajmeve, posa\u00e7\u00ebrisht te grupmoshat e reja, n\u00eb syt\u00eb e t\u00eb cil\u00ebve kjo platform\u00eb \u00ebsht\u00eb m\u00eb shum\u00eb se sa vet\u00ebm p\u00ebr arg\u00ebtim, \u00ebsht\u00eb edhe burim informacioni. Redaksi t\u00eb mediave evropiane kan\u00eb investuar n\u00eb video t\u00eb shkurtra dhe p\u00ebrmbajtje t\u00eb p\u00ebrshtatura p\u00ebr TikTok, nd\u00ebrkaq n<\/span>\u00eb top 5 mediat evropiane q\u00eb kan\u00eb m\u00eb shum\u00eb ndjek\u00ebs n\u00eb TikTok jan\u00eb dy kanale t\u00eb lajmeve, \u201cBBC News\u201d (15.5mln ndjek\u00ebs) dhe \u201cSky News<\/span><\/a>\u201d (11.1mln ndjek\u00ebs). Ky \u00ebsht\u00eb tregues i fuqish\u00ebm se si e konsiderojn\u00eb strategjike k\u00ebt\u00eb platform\u00eb p\u00ebr t\u00eb arritur audienca t\u00eb reja.<\/span><\/p>\n

Edhe n\u00eb Kosov\u00eb, mediat kan\u00eb reaguar dhe jan\u00eb aktive n\u00eb k\u00ebt\u00eb platform\u00eb, p\u00ebr t\u00eb nj\u00ebjt\u00ebn arsye sikurse media t\u00eb ndryshme n\u00ebp\u00ebr bot\u00eb. Televizione e portale po p\u00ebrdorin TikTok-un p\u00ebr t\u00eb shp\u00ebrndar\u00eb lajme apo p\u00ebrmbajtje t\u00eb tjera q\u00eb transmetohen edhe n\u00eb kanale t\u00eb tjera komunikimi. Ky ndryshim reflekton transformimin e p\u00ebrgjithsh\u00ebm t\u00eb konsumit t\u00eb p\u00ebrmbajtjes mediale, ku p\u00ebrdoruesit, posa\u00e7\u00ebrisht t\u00eb rinjt\u00eb, preferojn\u00eb video t\u00eb shkurtra, dinamike dhe t\u00eb lehta p\u00ebr t\u2019u konsumuar. N\u00eb Kosov\u00eb, media me numrin m\u00eb t\u00eb madh t\u00eb ndjek\u00ebsve \u00ebsht\u00eb Klan Kosova me 237.3 mij\u00eb ndjek\u00ebs nd\u00ebrkaq TV Dukagjini \u00ebsht\u00eb media tjet\u00ebr e vetme q\u00eb ka num\u00ebr t\u00eb ndjek\u00ebsve me mbi 200 mij\u00eb.<\/span><\/p>\n

\"\"<\/a><\/p>\n

T\u00eb dh\u00ebnat jan\u00eb mbledhur m\u00eb 18.07.2026<\/span><\/p>\n

N\u00eb Kosov\u00eb, TikTok-u b\u00ebhet edhe m\u00eb i r\u00ebnd\u00ebsish\u00ebm p\u00ebr shkak t\u00eb demografis\u00eb s\u00eb vendit. Fragmentimi i audienc\u00ebs n\u00eb disa media sociale i shtyn\u00eb edhe mediet t\u00eb jen\u00eb aktive n\u00eb media t\u00eb ndryshme sociale. Shum\u00eb qytetar\u00eb n\u00eb vend se t\u00eb vizitojn\u00eb ueb-faqet e mediave apo t\u00eb ndjekin emisionet n\u00eb TV, marrin informacione p\u00ebrmes videove t\u00eb shkurtra q\u00eb shfaqen n\u00eb pjes\u00ebn \u201cP\u00ebr Ty (For You)\u201d t\u00eb TikTok-ut. Prandaj, mediat po publikojn\u00eb video 30-60 sekond\u00ebshe, shpesh me elemente vizuale t\u00eb p\u00ebrshtatshme p\u00ebr komunikim n\u00eb TikTok. Kjo krijon sfida t\u00eb r\u00ebnd\u00ebsishme p\u00ebr profesionin, sepse formati i till\u00eb e v\u00ebshtir\u00ebson trajtimin e disa temave q\u00eb \u00ebsht\u00eb e v\u00ebshtir\u00eb t\u00eb shpjegohen n\u00eb pak sekonda. Rrjedhimisht, rreziku kryesor \u00ebsht\u00eb thjesht\u00ebzimi i tep\u00ebrt i informacionit, paraqitja n\u00eb m\u00ebnyr\u00eb sip\u00ebrfaq\u00ebsore apo informacioni mbetet i mang\u00ebt. K\u00ebtu duhet shtuar edhe faktin q\u00eb p\u00ebr t\u00eb arritur v\u00ebmendjen e p\u00ebrdoruesve, media \u00ebsht\u00eb n\u00eb konkurrenc\u00eb me influencues dhe krijues p\u00ebrmbajtjesh q\u00eb publikojn\u00eb \u00e7do dit\u00eb. Kjo i shtyn\u00eb redaksit\u00eb q\u00eb t\u00eb jen\u00eb sa m\u00eb kreativ, por \u00ebsht\u00eb e r\u00ebnd\u00ebsishme q\u00eb ato t\u00eb mos komprometojn\u00eb standardet profesionale dhe etik\u00ebn e gazetaris\u00eb p\u00ebr t\u00eb arritur te v\u00ebmendja e p\u00ebrdoruesit. Praktika nga mediet evropiane tregon se ato q\u00eb kan\u00eb pasur sukses n\u00eb TikTok nuk fokusohen vet\u00ebm n\u00eb lajmet e fundit, por krijojn\u00eb edhe p\u00ebrmbajtje shpjeguese, video edukative, analiza t\u00eb shkurtra dhe materiale q\u00eb ndihmojn\u00eb publikun t\u00eb kuptoj\u00eb m\u00eb mir\u00eb ngjarjet.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Fragmentimi i audienc\u00ebs n\u00eb disa media sociale i shtyn\u00eb edhe mediet t\u00eb jen\u00eb aktive n\u00eb media t\u00eb ndryshme sociale. Ndryshimet e m\u00ebnyr\u00ebs s\u00eb konsumimit t\u00eb informacionit n\u00eb shoq\u00ebri kan\u00eb ndikuar shum\u00eb q\u00eb mediet t\u00eb zhvillojn\u00eb strategji t\u00eb ndryshme t\u00eb investimit n\u00eb media sociale. Viteve t\u00eb fundit shohim nj\u00eb trend n\u00eb rritje t\u00eb pranis\u00eb s\u00eb mediave […]<\/p>","protected":false},"author":667,"featured_media":14762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[363,1242],"tags":[2821,972,624,1038,2536],"ppma_author":[2743],"class_list":["post-14761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disinfo","category-in-depth-story","tag-informacioni-i-shpejte","tag-kosove","tag-kryesore","tag-rrjete-sociale","tag-tiktok"],"authors":[{"term_id":2743,"user_id":667,"is_guest":0,"slug":"dren-gerguri","display_name":"Dren G\u00ebrguri","avatar_url":{"url":"https:\/\/sbunker.org\/wp-content\/uploads\/2026\/03\/IMG_1743.jpeg","url2x":"https:\/\/sbunker.org\/wp-content\/uploads\/2026\/03\/IMG_1743.jpeg"},"user_url":"","last_name":"G\u00ebrguri","first_name":"Dren","description":"Dren G\u00ebrguri, Ph.D., \u00ebsht\u00eb ligj\u00ebrues n\u00eb Departamentin e Gazetaris\u00eb t\u00eb Universitetit t\u00eb Prishtin\u00ebs, Fulbrighter dhe ish-gazetar. Agjenda e tij k\u00ebrkimore \u00ebsht\u00eb n\u00eb kryq\u00ebzimin e dezinformimit, gazetaris\u00eb dhe komunikimit politik. Ai ka sh\u00ebrbyer si redaktor i asociuar n\u00eb revist\u00ebn shkencore, \u201cCentral European Journal of Communication\u201d n\u00eb periudh\u00ebn 2023-2025. G\u00ebrguri \u00ebsht\u00eb i angazhuar si konsulent n\u00eb projekte t\u00eb ndryshme t\u00eb organizatave vendore e nd\u00ebrkomb\u00ebtare. G\u00ebrguri ka botuar kat\u00ebr libra, tre kapituj librash, mbi dhjet\u00eb artikuj shkencor\u00eb dhe dhjet\u00ebra op-ed n\u00eb fush\u00ebn e medias. Disa nga op-ed jan\u00eb p\u00ebrkthyer n\u00eb rreth 10 gjuh\u00eb t\u00eb huaja, duke p\u00ebrfshir\u00eb anglishten, gjermanishten, fr\u00ebngjishten, rusishten, japonishten, etj."}],"_links":{"self":[{"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/posts\/14761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/users\/667"}],"replies":[{"embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/comments?post=14761"}],"version-history":[{"count":3,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/posts\/14761\/revisions"}],"predecessor-version":[{"id":14766,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/posts\/14761\/revisions\/14766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/media\/14762"}],"wp:attachment":[{"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/media?parent=14761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/categories?post=14761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/tags?post=14761"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/ppma_author?post=14761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}