{"id":4444,"date":"2015-10-03T14:14:55","date_gmt":"2015-10-03T12:14:55","guid":{"rendered":"https:\/\/sbunker.org\/?p=4444"},"modified":"2025-01-08T14:22:07","modified_gmt":"2025-01-08T12:22:07","slug":"te-dalesh-ne-tv","status":"publish","type":"post","link":"https:\/\/sbunker.org\/en\/kritike\/te-dalesh-ne-tv\/","title":{"rendered":"T\u00eb dal\u00ebsh n\u00eb TV"},"content":{"rendered":"
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K\u00ebto dit\u00eb shp\u00ebrndarja m\u00eb e madhe n\u00eb rrjetet sociale q\u00eb ra n\u00eb sy m\u00eb s\u00eb shumti ishte nj\u00eb video-reklam\u00eb p\u00ebr kafen\u00eb. Video qesharake p\u00ebr dik\u00ebnd dhe aspak e hijshme p\u00ebr dik\u00ebnd tjet\u00ebr. U parodizua dhe u tall\u00ebn t\u00eb gjith\u00eb me t\u00eb. T\u00eb them t\u00eb drejt\u00ebn, si\u00e7 b\u00ebhet n\u00eb \u00e7do vend.<\/p>\n

Protagonist\u00a0 n? k\u00ebt\u00eb video-reklam\u00eb \u00ebsht\u00eb nj\u00eb burr\u00eb dhe nj\u00eb grua ashtu sikurse n\u00eb video-reklam\u00ebn origjinale. N\u00eb reklam\u00ebn origjinale aktori q\u00eb luan burrin \u00ebsht\u00eb George Clooney, nd\u00ebrsa n\u00eb reklam\u00ebn q\u00eb \u00ebsht\u00eb kopje, aktori \u00ebsht\u00eb nj\u00eb burr\u00eb me emrin Enis Ujkani. Nuk e di n\u00ebse \u00ebsht\u00eb aktor, sidoqoft\u00eb n\u00eb k\u00ebt\u00eb rast e b\u00ebn pun\u00ebn e aktorit.<\/p>\n

Kjo reklama e dyt\u00eb, v\u00ebrtet \u00ebsht\u00eb e pahijshme t\u00eb shihet. Nuk \u00ebsht\u00eb profesionale dhe mbi t\u00eb gjitha \u00ebsht\u00eb edhe joligjore.<\/p>\n

Por a do t’duhej t\u00eb qeshnim dhe t\u00eb talleshim poashtu edhe me 42 student\u00ebt e UP-s\u00eb, q\u00eb u kap\u00ebn me plagjiatur\u00eb e q\u00eb \u00ebsht\u00eb poashtu nj\u00eb akt i pahijsh\u00ebm? Sigurisht q\u00eb po.<\/p>\n

Rasti i plagjiatur\u00ebs s\u00eb student\u00ebve edhe pse \u00ebsht\u00eb m\u00eb shqet\u00ebsues p\u00ebr shoq\u00ebrin\u00eb ton\u00eb, nuk b\u00ebri buj\u00eb aq sa b\u00ebri reklama e kafes\u00eb.<\/p>\n

Sot tek ne ndodhin shum\u00eb plagjiatura n\u00eb shum\u00eb fusha. Shum\u00eb prej tyre as q\u00eb i d\u00ebgjojm\u00eb e as nuk i shohim por ata q\u00eb b\u00ebjn\u00eb zhurm\u00eb gjith\u00ebmon\u00eb\u00a0 jan\u00eb ata, q\u00eb kan\u00eb t\u00eb b\u00ebjn\u00eb me video-reklama, spote muzikore, seriale, filma.<\/p>\n

T\u00eb dal\u00ebsh n\u00eb televizion sot nuk \u00ebsht\u00eb nj\u00eb gj\u00eb e v\u00ebshtir\u00eb. Ka shum\u00eb m\u00ebnyra se si njer\u00ebzit gjejn\u00eb form\u00ebn\u00a0 t\u00eb dalin n\u00eb TV, se si t\u00eb b\u00ebhen persona publik por nj\u00eb pjes\u00eb tjet\u00ebr e njer\u00ebzve b\u00ebhen persona publik\u00eb dhe dalin n\u00eb televizion p\u00ebr shkak t\u00eb profesioneve t\u00eb tyre. N\u00eb mesin e k\u00ebtyre profesioneve \u00ebsht\u00eb edhe profesioni i aktorit.<\/p>\n

N\u00eb k\u00ebt\u00eb shkrim, do ta l\u00eb pak anash r\u00ebnd\u00ebsin\u00eb ky\u00e7e q\u00eb kan\u00eb skenaristi,\u00a0regjisori, tonisti, kameramani, montazhieri, kostumografi, grimi, postproduksioni, etj., n\u00eb nj\u00eb reklam\u00eb, pasi q\u00eb objekti i talljes n\u00eb video-reklam\u00ebn e lartp\u00ebrmendur \u00ebsht\u00eb burri n\u00eb fjal\u00eb q\u00eb luan rolin e “aktorit”. Pra substanca e shkrimit, dua t\u00eb jet\u00eb\u00a0 ajo q\u00eb shohim n\u00eb ekran, jo ajo q\u00eb ndodh prapa kamerave, r\u00ebnd\u00ebsia e aktorit q\u00eb ka derisa shfaqet para njer\u00ebzve.<\/p>\n

Nj\u00eb aktor\/e gjat\u00eb shkollimit t\u00eb tij\/saj, p\u00ebrgatitet q\u00eb t\u00eb jet\u00eb i gatsh\u00ebm p\u00ebr pun\u00eb n\u00eb teat\u00ebr, film, serial, radio, televizion, reklama, etj,, pra t\u00eb jet\u00eb i gatsh\u00ebm gjithmon\u00eb n\u00eb p\u00ebrballje me publikun.<\/p>\n

Shum\u00eb aktor\u00eb sot b\u00ebhen t\u00eb famsh\u00ebm gjithandej n\u00ebp\u00ebr bot\u00eb, duke inerpretuar heronj\u00ebt dhe personazhe t\u00eb ndrysh\u00ebm dhe, si rrjedhoj\u00eb njer\u00ebzit i adhurojn\u00eb. Por jo gjithmon\u00eb aktor\u00ebt p\u00eblqehen p\u00ebr at\u00eb q\u00eb b\u00ebjn\u00eb. \u00cbsht\u00eb edhe ana tjet\u00ebr e medaljes, ku aktor\u00ebt urrehen, p\u00ebrqeshen p\u00ebr di\u00e7ka q\u00eb b\u00ebjn\u00eb sikurse rasti i k\u00ebsaj video-reklam\u00ebs s\u00eb kopjuar, ku burri q\u00eb aktronte u b\u00eb gazi i bot\u00ebs.<\/p>\n

Pra rrisku n\u00eb mes t\u00eb suksesit dhe t\u00eb d\u00ebshtimit \u00ebsht\u00eb shum\u00eb i holl\u00eb.<\/p>\n

Ky rrisk \u00ebsht\u00eb n\u00eb \u00e7do profesion por n\u00eb profesionet tjera d\u00ebshtimin e shohin vet\u00ebm nj\u00eb grup i vog\u00ebl njer\u00ebzish. Natyrisht ngase nuk jan\u00eb pun\u00eb publike.<\/p>\n

Prandaj puna e aktorit nuk \u00ebsht\u00eb gjithmon\u00eb shum\u00eb arg\u00ebtuese. Aq sa mendohet.<\/p>\n

Tek ne, aktori n\u00eb Kosov\u00eb shihet apo perceptohet prej shum\u00eb k\u00ebndeve edhe pse shumica prej epiteteve jan\u00eb kryesisht klishe, e si pasoj\u00eb rrall\u00eb vler\u00ebsohet ose kuptohet sakt\u00ebsisht profesioni dhe misioni q\u00eb bart.<\/p>\n

Puna e aktorit lidhet shum\u00eb ngusht\u00eb me producent\u00ebt, rrjedhimisht produksionet, e puna e produksioneve lidhet ngusht\u00eb me bizneset.<\/p>\n

Produksionet jan\u00eb ato q\u00eb prodhojn\u00eb filmat, serialet, video-reklamat, spektaklet, videot muzikore. Th\u00ebn\u00eb shkurt – b\u00ebjn\u00eb televizionin.<\/p>\n

Edhe k\u00ebt\u00eb video-reklam\u00eb, p\u00ebr t\u00eb cil\u00ebn po flasim sigurisht q\u00eb e ka realizuar ndonj\u00eb produksion i yni. Por cila \u00ebsht\u00eb viktima m\u00eb e madhe e k\u00ebsaj video-reklame?<\/p>\n

Padyshim q\u00eb \u00ebsht\u00eb burri dhe gruaja q\u00eb shfaqen n\u00eb rolin e aktorit. K\u00ebta t\u00eb dy jan\u00eb ata, q\u00eb do t\u00eb p\u00ebrqeshen p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb. K\u00ebta t\u00eb dy jan\u00eb ata, q\u00eb do t\u00eb tallen njer\u00ebzit me ta edhe kur do t\u00eb ecin n\u00ebp\u00ebr rrug\u00ebt e qytetit dhe ndoshta m\u00eb e dhimbshmja \u00ebsht\u00eb se k\u00ebta t\u00eb dy nuk e di p\u00ebr sa koh\u00eb nuk do t\u2019i ftoj\u00eb kush p\u00ebr pun\u00eb t\u00eb llojit t\u00eb till\u00eb. Si\u00e7 thuhet n\u00eb zhargonin e k\u00ebsaj fushe, digjesh si fytyr\u00eb dhe pamja jote nuk vlen m\u00eb.<\/p>\n

Nd\u00ebrsa pronari i produktit dhe produksioni q\u00eb e realizoi k\u00ebt\u00eb “kryevep\u00ebr” eventualisht mund t\u00eb ndihen keq dhe kaq, ngase atyre askush nuk do t\u2019ia drejtoj\u00eb gishtin sepse nuk i sheh n\u00eb reklam\u00eb dhe askush s\u2019ka sesi t\u2019i njoh\u00eb. Pra rriskun kryesor p\u00ebr di\u00e7ka q\u00eb shfaqet n\u00eb k\u00ebsolloj vakish e bart ai\/ajo q\u00eb e shohim, pra aktor\u00ebt. Nuk ka r\u00ebnd\u00ebsi q\u00eb produksioni i caktuar ka p\u00ebrgjegj\u00ebsin\u00eb kryesore.<\/p>\n

\u00cbsht\u00eb poashtu e pahijshme po aq sa kjo video-reklam\u00eb, kur shikon sesi nj\u00eb pjes\u00eb shum\u00eb e madhe e produksioneve kosovare kan\u00eb devalvuar deri n\u00eb at\u00eb shkall\u00eb sa p\u00ebr ta, nuk ka m\u00eb pik\u00eb r\u00ebnd\u00ebsie regjisori, skenaristi e as aktori. Mos t\u00eb flasim per tonin, grimin, ndri\u00e7imin, kostumet, montazhin, muzik\u00ebn, etj. Duke mos respektuar k\u00ebto l\u00ebmi q\u00eb jan\u00eb p\u00ebrb\u00ebr\u00ebsit kryesor\u00eb p\u00ebr t\u00eb krijuar nj\u00eb video. Shum\u00eb nga produksionet tona, n\u00eb fakt, ofendojn\u00eb \u00e7do profesionist t\u00eb fushave respektive dhe nj\u00ebkoh\u00ebsisht edhe shikuesin duke i servuar produkte t\u00eb tilla.<\/p>\n

Prandaj kuadrot e pashkolluara q\u00eb kan\u00eb hapur produksione, nuk e kuptojn\u00eb qart\u00eb rolin q\u00eb ka nj\u00eb aktor n\u00eb relacion me publikun. Kjo gj\u00eb ka shkuar deri aty sa tashm\u00eb kan\u00eb filluar t\u00eb mos i th\u00ebrrasin fare aktor\u00ebt m\u00eb, sepse mund t\u00eb rritet \u00e7mimi i projektit ose nuk e kan\u00eb iden\u00eb dhe r\u00ebnd\u00ebsin\u00eb q\u00eb ka puna e aktorit.<\/p>\n

Jan\u00eb k\u00ebto disa nga arsyet q\u00eb kur ndonj\u00eb biznes serioz, do q\u00eb t\u00eb b\u00ebj\u00eb v\u00ebrtet nj\u00eb reklam\u00eb kualitative, gj\u00ebja e par\u00eb q\u00eb u bie n\u00eb mend \u00ebsht\u00eb q\u00eb kjo t\u00eb ishte mir\u00eb t\u00eb b\u00ebhet diku jasht\u00eb Kosov\u00ebs.<\/p>\n

Sepse n\u00ebse shohim n\u00eb retrospektiv\u00eb, reklamat m\u00eb t\u00eb rafinuara q\u00eb jan\u00eb realizuar tek ne, jan\u00eb ato reklama q\u00eb jan\u00eb realizuar nga produksionet jokosovare. P\u00ebrjashto k\u00ebtu raste t\u00eb rralla dhe p\u00ebrpjekje t\u00eb disa individ\u00ebve dhe produksioneve kosovare, q\u00eb vazhdojn\u00eb dhe tentojn\u00eb t\u00eb jen\u00eb\u00a0origjinal\u00eb dhe me kualitet. Por q\u00eb jan\u00eb t\u00eb pakt\u00eb. Fatkeq\u00ebsisht.<\/p>\n

Sigurisht q\u00eb n\u00eb k\u00ebt\u00eb diletantiz\u00ebm jan\u00eb pjes\u00ebmarr\u00ebs edhe nj\u00eb pjes\u00eb e konsiderueshme e aktor\u00ebve, regjisor\u00ebve, skenarist\u00ebve, etj,, t\u00eb cil\u00ebt ndoshta pa vet\u00ebdijen e tyre nuk din\u00eb t\u00eb respektojn\u00eb profesionin e tyre p\u00ebr \u00e7ka kan\u00eb investuar kat\u00ebr ose m\u00eb shum\u00eb vite shkollim. Shkollim ky gjithmon\u00eb i diskutuesh\u00ebm p\u00ebr nga cil\u00ebsia. Prandaj edhe l\u00ebshohen n\u00eb pun\u00eb q\u00eb kan\u00eb t\u00eb b\u00ebjne me nj\u00eb grosh monedhash e q\u00eb m\u00eb shum\u00eb mund t\u00eb quhet l\u00ebmosh\u00eb.<\/p>\n

\u00cbsht\u00eb e kuptueshme q\u00eb pasoj\u00eb dhe faktor kryesor i gjith\u00eb k\u00ebsaj dukurie \u00ebsht\u00eb gjendja e r\u00ebnd\u00eb ekonomike n\u00eb Kosov\u00eb, fakt ky q\u00eb i prek edhe k\u00ebto shtresa.<\/p>\n

Dhe p\u00ebr fat t\u00eb keq k\u00ebt\u00eb realitet t\u00eb varf\u00ebris\u00eb dhe t\u00eb papun\u00ebsis\u00eb s\u00eb k\u00ebtyre profesioneve,\u00a0produksionet po e shfryt\u00ebzojn\u00eb me nj\u00eb lloj shantazhi n\u00ebn \u00e7do norm\u00eb t\u00eb \u00e7mimit q\u00eb do t\u00eb duhej ishte n\u00eb treg, sepse nj\u00eb pjes\u00eb e tyre detyrohen t\u00eb pranojn\u00eb edhe oferta fyese, ndryshe nuk kan\u00eb nga t’ia mbajn\u00eb. Sakrifica dhe ideali p\u00ebr profesionin venitet kur vihet n\u00eb pyetje ekzistenca. K\u00ebshtu e ka kjo pun\u00eb.<\/p>\n

E kur gjith\u00eb k\u00ebsaj i shtojm\u00eb munges\u00ebn e sindikatave t\u00eb aktor\u00ebve, regjisor\u00ebve, skenarist\u00ebve, etj.\u00a0I gjith\u00eb ky lloj tregu b\u00ebhet pa rregulla, pa kontroll, pa etik\u00eb, pa kualitet – i shthurur madje edhe kjo, ngaq\u00eb s\u2019ka t\u00eb b\u00ebj\u00eb as me treg t\u00eb lir\u00eb e as me kapitaliz\u00ebm. Thjesht mund t\u00eb quhet nj\u00eb gjendje mjerimi, ku dinjiteti njer\u00ebzor humb; profesionet n\u00ebnvler\u00ebsohen dhe gjykohen sipas qejfeve. Rregullat e pun\u00ebtorit shkelen n\u00eb m\u00ebnyra bizarre e p\u00ebr shpagimin profesional as q\u00eb b\u00ebhet fjal\u00eb.<\/p>\n

Dhe k\u00ebshtu p\u00ebr sa koh\u00eb do t\u00eb kemi biznese, ku fushat\u00ebn dhe iden\u00eb e marketingut e b\u00ebn pronari i saj dhe jo personi q\u00eb \u00ebsht\u00eb i thirrur p\u00ebr at\u00eb pun\u00eb, p\u00ebr sa koh\u00eb kemi produksione t\u00eb arnuara dhe m\u00eb kuadro t\u00eb pakualifikuar dhe p\u00ebr sa koh\u00eb kemi munges\u00eb t\u00eb nj\u00eb sindikate t\u00eb fort\u00eb aktor\u00ebsh, sindikat\u00eb regjisor\u00ebsh, sindikat\u00eb skenarist\u00ebsh, etj., do t\u00eb shohim \u00e7do dit\u00eb n\u00eb televizionet tona video-reklama qesharake, neverit\u00ebse si kjo e fundit, dhe rrjedhimisht produktet vendore q\u00eb po i reklamojm\u00eb me k\u00ebso lloj marketingjesh, do t\u00eb vazhdojm\u00eb t\u2019i konsiderojm\u00eb ashtu si\u00e7 po i konsiderojm\u00eb. Produkte t\u00eb dob\u00ebta p\u00ebr nga kualiteti. E mbase nuk jan\u00eb, por fatkeq\u00ebsisht ashtu po na servohen n\u00eb televizion nga reklamat q\u00eb p\u00ebrcaktojn\u00eb gjykimet tona mbi vet\u00eb produktin.<\/p>\n

E derisa ta kuptojn\u00eb biznesmen\u00ebt q\u00eb po aq sa kualiteti i produktit aq r\u00ebnd\u00ebsi ka edhe marketingu dhe reklamat e atyre produkteve, e poashtu perderisa produksionet kosovare ta kuptojn\u00eb p\u00ebrfundimisht q\u00eb reklamat dhe pun\u00ebt e tyre serioze nuk mund t\u00eb b\u00ebhen pa secilin profesionist q\u00eb u p\u00ebrmend m\u00eb lart, do t\u00eb kemi shum\u00eb hallka t\u00eb zgjidhura dhe amatoriz\u00ebm n\u00eb rritje n\u00eb k\u00ebto rrafshe!<\/p>\n

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K\u00ebto dit\u00eb shp\u00ebrndarja m\u00eb e madhe n\u00eb rrjetet sociale q\u00eb ra n\u00eb sy m\u00eb s\u00eb shumti ishte nj\u00eb video-reklam\u00eb p\u00ebr kafen\u00eb. Video qesharake p\u00ebr dik\u00ebnd dhe aspak e hijshme p\u00ebr dik\u00ebnd tjet\u00ebr. U parodizua dhe u tall\u00ebn t\u00eb gjith\u00eb me t\u00eb. T\u00eb them t\u00eb drejt\u00ebn, si\u00e7 b\u00ebhet n\u00eb \u00e7do vend. Protagonist\u00a0 n? k\u00ebt\u00eb video-reklam\u00eb \u00ebsht\u00eb […]<\/p>","protected":false},"author":573,"featured_media":11701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[1322,2211,604],"ppma_author":[2210],"class_list":["post-4444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kritike","tag-kritike","tag-publikime","tag-tv"],"authors":[{"term_id":2210,"user_id":573,"is_guest":0,"slug":"armend-smajli","display_name":"Armend Smajli","avatar_url":{"url":"https:\/\/sbunker.org\/wp-content\/uploads\/2025\/01\/2086991.jpg","url2x":"https:\/\/sbunker.org\/wp-content\/uploads\/2025\/01\/2086991.jpg"},"user_url":"","last_name":"Smajli","first_name":"Armend","description":"Armend Smajli ka lindur me 1 mars t\u00eb vitit 1986 n\u00eb qytetin e Pej\u00ebs, Kosov\u00eb. Njihet p\u00ebr rolet e n\u00eb filmat si \u201cAma dor\u00ebn\u201d, \u201cZgjoi\u201d, \u201cCirku Fluturues\u201d, \u201cBabai\u201d"}],"_links":{"self":[{"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/posts\/4444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/users\/573"}],"replies":[{"embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/comments?post=4444"}],"version-history":[{"count":4,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/posts\/4444\/revisions"}],"predecessor-version":[{"id":11702,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/posts\/4444\/revisions\/11702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/media\/11701"}],"wp:attachment":[{"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/media?parent=4444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/categories?post=4444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/tags?post=4444"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/sbunker.org\/en\/wp-json\/wp\/v2\/ppma_author?post=4444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}