{"id":9086,"date":"2024-10-24T10:28:37","date_gmt":"2024-10-24T08:28:37","guid":{"rendered":"https:\/\/sbunker.org\/?p=9086"},"modified":"2024-10-24T10:28:37","modified_gmt":"2024-10-24T08:28:37","slug":"markat-tregtare-si-mjet-politik-dhe-patriotik-ne-kosove","status":"publish","type":"post","link":"https:\/\/sbunker.org\/sr\/opinion\/markat-tregtare-si-mjet-politik-dhe-patriotik-ne-kosove\/","title":{"rendered":"Markat tregtare si mjet politik dhe patriotik n\u00eb Kosov\u00eb"},"content":{"rendered":"

Markat tregtare jan\u00eb nj\u00eb prej formave t\u00eb pron\u00ebsis\u00eb industriale, t\u00eb cilat ve\u00e7ojn\u00eb produktet dhe sh\u00ebrbimet e ofruara nga kompani t\u00eb ndryshme n\u00eb treg. Si mark\u00eb tregtare mund t\u00eb regjistrohet \u00e7do shenj\u00eb q\u00eb p\u00ebrb\u00ebhet nga fjal\u00ebt, shkronjat, numrat, ngjyrat, forma e mallrave ose e paketimeve, tingujt-z\u00ebrat ose kombinimi i cil\u00ebsdo nga k\u00ebto.\u00a0<\/span><\/p>\n

Markat tregtare e diferencojn\u00eb produktin n\u00eb treg. \u00c7do konsumator blen produkte apo sh\u00ebrbime mbi baz\u00ebn e informacioneve q\u00eb ofrojn\u00eb markat tregtare, si\u00e7 \u00ebsht\u00eb prejardhja, kualiteti, reputacioni dhe \u00e7mimi i mallit apo i sh\u00ebrbimit.<\/span><\/p>\n

P\u00ebr shkak t\u00eb r\u00ebnd\u00ebsis\u00eb ekonomike, markat tregtare shpesh p\u00ebrdoren si mjete nga politikan\u00ebt p\u00ebr arritjen e q\u00ebllimeve t\u00eb caktuara. Viteve t\u00eb fundit, ky fenomen ka qen\u00eb nj\u00eb pik\u00eb e r\u00ebnd\u00ebsishme e politik\u00ebb\u00ebrjes edhe n\u00eb Kosov\u00eb.<\/span><\/p>\n

Ndalimi i importit t\u00eb produkteve serbe p\u00ebr q\u00ebllime politike\u00a0<\/b><\/p>\n

N\u00eb vitin 2018, Kosova vendosi <\/span>mas\u00eb mbrojt\u00ebse tarifore prej 100%<\/span><\/a> ndaj produkteve t\u00eb importuara me origjin\u00eb nga Serbia dhe Bosnj\u00eb-Hercegovina. Kjo mas\u00eb u largua n\u00eb vitin <\/span>2020<\/span><\/a>. Tre vjet m\u00eb von\u00eb, n\u00eb qershor 2023, Kosova ndaloi totalisht importin e mallrave t\u00eb prodhuara n\u00eb Serbi, p\u00ebr shkaqe t\u00eb <\/span>siguris\u00eb komb\u00ebtare<\/span><\/a>, por jo edhe p\u00ebr l\u00ebnd\u00ebn e par\u00eb.\u00a0<\/span><\/p>\n

Ndalimi i produkteve serbe u shp\u00ebrfaq edhe si form\u00eb e rezistenc\u00ebs ekonomike, si kund\u00ebrp\u00ebrgjigje ndaj vendimeve t\u00eb Serbis\u00eb n\u00eb d\u00ebm t\u00eb Kosov\u00ebs.<\/span><\/p>\n

Megjithat\u00eb, rishtazi, Qeveria e Kosov\u00ebs ka <\/span>larguar<\/span><\/a> k\u00ebt\u00eb ndales\u00eb, si rezultat i k\u00ebrkes\u00ebs s\u00eb drejtp\u00ebrdrejt\u00eb nga Gjermania, nj\u00eb nga partner\u00ebt kryesor\u00eb politik\u00eb dhe ekonomik\u00eb, dhe mb\u00ebshtet\u00ebs i integrimit t\u00eb vendit n\u00eb tregjet nd\u00ebrkomb\u00ebtare.\u00a0<\/span><\/p>\n

Kjo ndales\u00eb e imponuar nga Qeveria e Kosov\u00ebs ishte n\u00eb kund\u00ebrshtim me <\/span>parimet<\/span><\/a> e Marr\u00ebveshjes s\u00eb Tregtis\u00eb s\u00eb Lir\u00eb t\u00eb Europ\u00ebs Qendrore (CEFTA), pjes\u00eb e s\u00eb cil\u00ebs \u00ebsht\u00eb edhe Kosova.\u00a0<\/span><\/p>\n

Fushatat p\u00ebr ngritjen e patriotizmit ekonomik<\/b><\/p>\n

Injorimi i produkteve serbe dhe produkteve t\u00eb huaja ishte cak i fushatave t\u00eb ndryshme n\u00eb Kosov\u00eb. N\u00eb ve\u00e7anti, \u201cDuaje T\u00ebnden\u201d ishte nj\u00eb nd\u00ebr m\u00eb t\u00eb famshmet q\u00eb promovojn\u00eb konsumimin e produkteve vendore dhe b\u00ebjn\u00eb thirrje p\u00ebr bojkotimin e produkteve serbe.<\/span><\/p>\n

Por, pavar\u00ebsisht fushatave t\u00eb shumta vet\u00ebdijesuese, ato nuk kan\u00eb rezultuar si t\u00eb suksesshme. Sipas anket\u00ebs \u201c<\/span>Perceptimi i Konsumator\u00ebve p\u00ebr Prodhimet Vendore<\/span><\/a>\u201d, tregu vendor ka munges\u00eb s\u00eb zgjedhjeve dhe kualitetit t\u00eb disa produkteve. Si rezultat, qytetar\u00ebt nuk kan\u00eb zgjedhje tjet\u00ebr ve\u00e7se t\u00eb blejn\u00eb produkte me origjin\u00eb nga jasht\u00eb.<\/span><\/p>\n

Thirrjet p\u00ebr konsumimin e produkteve vendore duhet t\u00eb shoq\u00ebrohen me nj\u00eb investim t\u00eb q\u00ebndruesh\u00ebm n\u00eb cil\u00ebsi nga vet\u00eb prodhuesit vendor\u00eb. N\u00eb munges\u00eb t\u00eb k\u00ebtyre standardeve, konsumator\u00ebt do t\u00eb vazhdojn\u00eb t\u00eb preferojn\u00eb produkte t\u00eb huaja.<\/span><\/p>\n

Nevoja p\u00ebr qasje strategjike<\/b><\/p>\n

Qeveria e Kosov\u00ebs duhet t\u00eb krijoj\u00eb nj\u00eb balanc\u00eb n\u00eb mes t\u00eb q\u00ebllimeve politike dhe angazhimeve ekonomike n\u00eb kuad\u00ebr t\u00eb CEFTA-s dhe bashk\u00ebpunim me partner\u00ebt strategjik\u00eb.<\/span><\/p>\n

Nuk \u00ebsht\u00eb aspak produktive q\u00eb Qeveria t\u00eb nd\u00ebrmarr\u00eb masa, si\u00e7 \u00ebsht\u00eb ndalimi i importit t\u00eb produkteve serbe, t\u00eb cilat duhet t\u00eb hiqen pas nj\u00eb kohe t\u00eb shkurt\u00ebr p\u00ebr shkak t\u00eb presionit nd\u00ebrkomb\u00ebtar, dhe kjo vlen ve\u00e7an\u00ebrisht kur tregu i Kosov\u00ebs synon t\u00eb jet\u00eb i hapur dhe t\u00ebrheq\u00ebs p\u00ebr investitor\u00eb t\u00eb huaj.\u00a0<\/span><\/p>\n

N\u00eb vend t\u00eb fokusit n\u00eb ndalesa dhe masa mbrojt\u00ebse q\u00eb jan\u00eb t\u00eb p\u00ebrkohshme, Qeveria duhet t\u00eb punoj\u00eb drejt krijimit t\u00eb mund\u00ebsive t\u00eb reja p\u00ebr prodhuesit vendor\u00eb.\u00a0<\/span><\/p>\n

Investimet n\u00eb infrastruktur\u00eb, subvencionet p\u00ebr prodhimin e brendeve cil\u00ebsore dhe ndihma p\u00ebr eksportin e produkteve, jan\u00eb disa prej hapave q\u00eb mund t\u00eb ndihmojn\u00eb n\u00eb forcimin e markave vendore.\u00a0<\/span><\/p>\n

Bizneset vendore, n\u00eb an\u00ebn tjet\u00ebr, duhet t\u2019u kushtojn\u00eb v\u00ebmendje t\u00eb ve\u00e7ant\u00eb markave tregtare, q\u00eb nga ideja p\u00ebr ta plasuar nj\u00eb mall apo sh\u00ebrbim n\u00eb treg, e deri te marketingu. Gjithashtu, p\u00ebrmir\u00ebsimi i kualitetit dhe ofrimi i sh\u00ebrbimeve cil\u00ebsore mbeten nd\u00ebr ve\u00e7orit\u00eb kryesore p\u00ebr konsumatorin.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Markat tregtare jan\u00eb nj\u00eb prej formave t\u00eb pron\u00ebsis\u00eb industriale, t\u00eb cilat ve\u00e7ojn\u00eb produktet dhe sh\u00ebrbimet e ofruara nga kompani t\u00eb ndryshme n\u00eb treg. Si mark\u00eb tregtare mund t\u00eb regjistrohet \u00e7do shenj\u00eb q\u00eb p\u00ebrb\u00ebhet nga fjal\u00ebt, shkronjat, numrat, ngjyrat, forma e mallrave ose e paketimeve, tingujt-z\u00ebrat ose kombinimi i cil\u00ebsdo nga k\u00ebto.\u00a0 Markat tregtare e diferencojn\u00eb […]<\/p>","protected":false},"author":14,"featured_media":8935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[972,624,1532,998,1533],"ppma_author":[24],"class_list":["post-9086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-kosove","tag-kryesore","tag-markat-tregtare","tag-politike","tag-pronesia-industriale"],"authors":[{"term_id":24,"user_id":14,"is_guest":0,"slug":"luljeta-plakolli","display_name":"Luljeta Plakolli-Kasumi","avatar_url":{"url":"https:\/\/sbunker.org\/wp-content\/uploads\/2023\/10\/311779192_10158827672118021_940142505688335966_n-e1778848473156.jpg","url2x":"https:\/\/sbunker.org\/wp-content\/uploads\/2023\/10\/311779192_10158827672118021_940142505688335966_n-e1778848473156.jpg"},"user_url":"","last_name":"Plakolli-Kasumi","first_name":"Luljeta","description":"Luljeta \u00ebsht\u00eb profesoresh\u00eb n\u00eb Fakultetin Juridik t\u00eb Universitetit t\u00eb Prishtin\u00ebs, ku ligj\u00ebron l\u00ebnd\u00ebt e t\u00eb drejt\u00ebs s\u00eb pron\u00ebsis\u00eb intelektuale, t\u00eb drejt\u00ebs tregtare dhe kontraktore dhe t\u00eb drejt\u00ebs s\u00eb arbitrazhit. Fusha e saj e specializimit \u00ebsht\u00eb pron\u00ebsia intelektuale (PI), dhe fokusi aktual k\u00ebrkimor \u00ebsht\u00eb nd\u00ebrlidhja n\u00eb mes t\u00eb PI, metaversit dhe Inteligjenc\u00ebs Artificiale (AI)."}],"_links":{"self":[{"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/posts\/9086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/comments?post=9086"}],"version-history":[{"count":1,"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/posts\/9086\/revisions"}],"predecessor-version":[{"id":9087,"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/posts\/9086\/revisions\/9087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/media\/8935"}],"wp:attachment":[{"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/media?parent=9086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/categories?post=9086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/tags?post=9086"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/sbunker.org\/sr\/wp-json\/wp\/v2\/ppma_author?post=9086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}